Consumer Journey Maps

Understanding the Vaccination Journey: Through formative research conducted across participating countries, PSI and its partners explored how people navigate the vaccination journey, including how they access services, the barriers they encounter, their perceptions of pharmacies as vaccination sites, and the factors that influence vaccine confidence and uptake.

Translating Insights into Action: These insights informed the Consumer Journey Maps and continue to shape social and behavior change efforts aimed at improving convenience, strengthening trust, enhancing safety, and expanding access to vaccination.

Note: For the best user experience and optimal performance, please access the Journey Maps using a web browser on a desktop or laptop rather than a mobile device. To view the complete Journey Map, scroll up and down to follow each step of the journey from 1 through 6.

This course is currently available to pilot participants only. More courses will be available to all members soon – watch this space.

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